Fairfield County Business Journal - Ridgefield company starts prostate drug campaign.
A national campaign to educate men above 50 about benign prostate enlargement has enlisted basketball legend Earl “The Pearl” Monroe to be point man for the campaign–aimed at spreading the word about Ridgefield-based Boehringer-Ingelheim Pharmaceuticals’ prescription treatment, Flomax.
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“This is not an advertising campaign,” said Kate O’Connor, manager of communications and public relations at Boehringer. “There is no media buying involved; it’s purely public relations.” And so far, Hall of Famer Monroe seems to have captured the public relations …
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