Business Wire - Spartanburg Selected as National Stop on Denny’s PBA Tour
ESPN-Televised Event to Reach Millions of Bowling Enthusiasts and Showcase the City of Spartanburg
SPARTANBURG, S.C. — For the first time in its 49-year history, the Denny’s (NASDAQ:DENN) Professional Bowlers Association (PBA) Tour will be rolling into South Carolina with a national bowling event that will be broadcast on ESPN. The Denny’s PBA Tour event will be hosted at the Shamrock Lanes, December 12-16, 2007, with the nationally-televised finals airing live Dec. 16 on ESPN from the Spartanburg Memorial Auditorium. The PBA will construct regulation bowling lanes in an arena setting to accommodate the expected crowd for this historic event.
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“We are very pleased the PBA has selected Spartanburg to host one of its premiere bowling events,” said Mike Shetterly, Team Spartanburg Chairman. “Team Spartanburg works hard to attract events that the community and region can enjoy and we’re excited to bring this great opportunity to the Upstate.”
Fans will be able to watch a field of 64 of the world’s top bowlers compete over five days of competition for the chance to advance to the ESPN nationally-televised finals, an exciting showdown in which the winner will take home $25,000 and a one-year exemption on the 2008-09 Denny’s PBA Tour. The total purse for the event is $180,000.
“We’re extremely proud to have a professional sporting event of this caliber in Spartanburg - one that brings national exposure to South Carolina and our Company’s hometown,” said Margaret Jenkins, Denny’s Chief Marketing Officer. “Our involvement as the first-ever title sponsor of the PBA Tour gives us a unique opportunity to help spread the word about this very popular sport.”
“We look forward to bringing the Denny’s PBA Tour into our title sponsor’s backyard,” said PBA Commissioner and CEO Fred Schreyer. “Over the years the Denny’s organization has been extremely supportive of the PBA and the sport of bowling. We look forward to our continued partnership as the sport continues to expand.”
Denny’s is the “Official Restaurant” of the PBA and also has entitlement of the 2008 PBA Denny’s World Championship. For updated information on the 2007-08 Denny’s PBA Tour, please visit www.pba.com.
About Team Spartanburg
The sports council of the Spartanburg Convention & Visitors Bureau, Team Spartanburg’s mission is to promote Spartanburg as a destination for sports events. We recruit new sporting events as well as provide assistance to existing sports events creating a positive economic impact for the community. For more information about Team Spartanburg, visit our website at www.teamspartanburgsc.org.
About Denny’s
Denny’s is America’s largest full-service family restaurant chain. For more than 50 years, Denny’s has been committed to providing guests with quality food, abundant value and a great dining atmosphere. From the award-winning D-Zone[R] menu to its famous Grand Slam[R] breakfasts, Denny’s provides a variety of flavorful food and beverage choices for guests of all ages. For further information on Denny’s, please visit our web site at www.dennys.com.
About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Denny’s PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Ace Hardware, Bayer, Brunswick, Columbia 300, Denny’s, Discover[R] Card, Etonic, Flomax, GEICO, Go RVing, H&R Block, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.
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COPYRIGHT 2008 Gale, Cengage Learning
